Founder and Producer


Paolo Sassi

Paolo Sassi

Paolo started his life as an outdoor producer in Alaska, where his very first job was that of an assistant. He then moved on to commercials and documentaries (among others, with the world-renowned Sector NoLimits Sport Watches) before becoming involved in television commercials. A golden thread throughout his career has always been that he takes production crews to exotic, and sometime quite production un-friendly locations – and that he has the ability to make big ideas possible – whatever the odds.

His wide range of connections in the extreme sports environment as well as his passion for the outdoors means that his network of trustworthy professionals (ranging from mountain guides to tour operators, photographers, ski instructors and helicopter pilots) offer the best possible information on location conditions, access, local contacts and anything else needed to make a shoot go smoothly. As a line producer, he’s worked with the who’s who of big brands, including Moncler, JCrew, Prada, Dolce & Gabbana, Adidas, Asics, McKinley, Intersport, Samsung, LG, Aston Martin, Porsche, Mercedes, Maserati, Renault, Pepsi, Coca Cola, Matchesfashion, Net-A-Porter, Mr.Porter, and many others.